Solutions

Turn Web Data into Business Outcomes

Real Infrastructure Telemetry for Digital Leaders.

Whether you are trying to win market share, protect margins or diligence an acquisition target, ShareShift gives you insights from the web itself. Behavioural signals across millions of domains over time add up to critical intelligence for strategic, commercial, product and investment decisions.

60M+European domains
95%+Coverage
21TLDs tracked
500+Providers

The Blind Spot

Why market data matters

Internal reports tell you what happened. The web can show you what's about to change.

Most commercial decisions are built from a mixture of internal reporting, market estimates, surveys, competitor announcements and anecdotal customer feedback.

Those sources matter.

But they often leave a gap between what the market says and what is actually being deployed. ShareShift adds an independent, longitudinal view of the European web.



1

Questions

Who is gaining? Where are customers moving? Which markets are opening up? What technologies are taking off? Which accounts are ready for an upsell?

2

Evidence

Acquisition and Loss Indices, Migration maps, Technology deep dives, Qualified lead lists, ROI calculators, Full-text search, Digital footprint and more.

3

Decision

Where to compete. Who to target. What to sell. Where to invest. Which customers to retain. Which markets to enter. Which opportunities to pursue.

One intelligence platform. Different decisions.

Different teams ask different questions. ShareShift gives you the evidence to answer them.

Hosting companies & registrars

Win more customers. Keep the ones you have. Grow revenue from existing accounts.

Software vendors

See where your technology is gaining traction. Find the channel partners that can accelerate growth.

TLD Applicants & Registries

Find the partners that can scale. Put MDF behind the opportunities with the greatest potential.

Agencies & service providers

Find quality leads. Engage prospects with a real reason to engage, and know what to lead with.

Investors and M&A teams

Find the opportunities worth investigating. Benchmark momentum and portfolio quality.

Corporate development

Add an independent evidence layer to diligence and plan post-merger integration synergies.

What's the question behind Your decision?

Tell us what you need to know. We'll tell you how ShareShift can help answer it through our platform, a data extract, or deeper research.

Ask ShareShift

Use Case Directory

What are you trying to achieve?

Winning in today's reality of the European web requires precise visibility into competitive dynamics and emerging technological trends. ShareShift provides concrete answers about who's winning today, and can you do about it.

NewGrow your base by losing fewer customers to churn and migrations. Comprehensive guide on how to define, measure and mitigate churn, based on top 50 European brandsReal telemetry, October 2026 data, by Nadya FrostLearn how hosting companies can combine account churn metrics with domain attrition, observed website migration and market-level provider movements.Read More
NewChoose which market to go into. Case: Outside-in analysis of one stable, mid-sized European host choosing between UK and Germany. Real telemetry, September 2026 data, by Nadya FrostThe analysis follows a single host and recommends one market to double down on. The methodology and reasoning can apply to any web services operator, regardless of market and size.Read More
Know who's winning the marketing game. Q3'26 Leaderboard of hungry challenger brands across EuropeMarket Intelligence, July - September 2026 data, by Nadya FrostTo prioritise your own marketing investment, you need to know which competitors are winning. With our Acquisition and Velocity indices, you can identify challengers and runner-ups that are gaining ground, and benchmark your own performance against theirs. Read More
Target your best customers and grow through cross-sell.5 Ready ARPU-focused Playbooks based on Digital Footprint For Growth Managers + M&A Teams, 2026 analysis, by Chris IversenFind next-best-product scenarios based on deep customer profiling, and grow ARPU through value-creating cross-sell campaigns. ShareShift identifies observable gaps in the digital tools surrounding customers, including those outside your own infrastructure and product offering. Read More
Improve retention through service activation.7 Recipe ideas for upselling email and productivity products For Registrars and Product Teams, 2026 analysis, by Nadya FrostEmail use is the top predictor of domain renewal. With our execution-ready recipes, you can improve first-year retention and grow revenue across the entire contract base. Read More

Fresh data shows that 45% of all PHP-powered sites are running an EOL version. Nearly half of that volume is in versions unsupported since 2022!

As an operator or investor, how you categorize this data influences how you value the business. If you see old PHP sites purely as tech debt and a vulnerability, it's a risk. And it's about to get more expensive when new EU digital safely laws go into effect in 2027. If you're commercially minded, you can turn old PHP sites into a high-margin revenue stream. Leading brands including IONOS and one.com now carry "extended support" type products for hardening old PHP and allowing old sites to continue to function while eliminating security risks. Premium care and all-in-one security services take this rationale to the next level.

Read on to find out how much revenue is hiding in your own legacy site audience.

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